“Are you curious?” is a concept store born to give a particular experience to customers who want to change frequently their style, always looking for new objects and location, with a big desire of knowledge. Every two weeks shop windows change showing different lifestyle. Also fornitures and interiors of the shop are matched with the objects exhibited, customers can live everytime a different experience. The most particular thing is the secret room containing a limited edition in collaboration with a famous brand. It is closed and opens only in specific days with surprising schedule, also the brand and the product continuously change and customers will be always curious to discover what there is inside.